Living in the Simulacra: How I Learned to Stop Worrying and Love Baudrillard

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From “post-truth” notions of news, advertising, and public relations to digital avatars replacing human interaction, the modern media landscape is, to a large degree, a pure simulacrum. Humans are entering into this space as if it were something similar to the physical world. It is not. This can be problematic, but it can also lead to the creation of new knowledge and opportunities for understanding. The book uses the concept of the simulacra, as developed by Plato, Deleuze, and Baudrillard, as an overarching framework to explore how the digital landscape has transformed our understanding of reality. Through practical examples and in-depth case studies, it explores how the simulacra has taken over contemporary life—as well as the ethical implications for media producers and audiences within that space.