Cybernetic Circulation Complex: Big Tech and Planetary Crisis
by Nick Dyer-Witheford & Alessandra Mularoni
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Big Tech firms dominate the global economy. But what value do they actually produce? In this brilliant survey of global tech economy, Nick Dyer-Witheford and Alessandra Mularoni argue that the role of firms like Amazon and Google, Palantir and Uber, is in the automation of circulation. By applying digital technologies to processes of market exchange—everything from advertising and shopping, to logistics and financial services—Big Tech aims to subject these activities to the level of control and predictability that capital has secured in industrial production.